1. What motivated you to take the Sales and Management course at ISI?

I first completed ISI’s Basic Sales Course seven years ago, which became a turning point in both my professional and personal development. At the time, the course had a significant impact on how I approached communication, structured my perspective, and developed my overall attitude toward sales.
Over the years, both I and the institute have evolved — ISI’s program has since been enriched with new modules based on practical cases. Considering these changes, I saw a unique opportunity to deepen my knowledge and connect with professionals from diverse backgrounds, which I found particularly valuable.

2. What were your expectations before the course, and did the experience meet them?

Before starting, I expected the course to be intensive and dynamic, grounded in real-life cases and practical exercises. I especially hoped that the lectures would be led by highly qualified instructors with hands-on experience in sales and management.
These expectations were fully met. The program focused on real business scenarios, making the learning process both practical and applicable.
Another key expectation was to meet inspiring individuals from various industries, enabling discussion from multiple perspectives — and this was absolutely the case. The group included professionals with diverse experience and a high level of expertise, which made the learning process truly enriching and inspiring.

3. What was the most practical part of the course for you?

In my opinion, the most practical components were the analysis of the Harvard case study and the final session dedicated to storytelling and related exercises. These parts provided the strongest tools for immediate application.

4. How has the knowledge gained from the course impacted your daily work?

I apply the knowledge and experience gained from the course almost daily — especially in my interactions with my team. The course equipped me with tools to manage a sales team more effectively and to think strategically about their long-term development.

5. How did your perspective on sales and management change after completing the course?

Throughout the course, we covered a wide range of topics, but one of the most important insights for me was the realization that sales is not just a transaction or negotiation technique — it’s a value-driven form of communication, rooted in understanding people and adapting to their real needs.
In terms of management, a major shift for me was in how I now perceive the role of a leader: it’s about building a healthy, fair, and continuously evolving work environment.

6. In your opinion, what sets ISI apart?

This is not a course where you’ll sit through outdated theories or irrelevant case studies. ISI’s teaching model is fully aligned with modern practice and the kind of experience you actually need in real business settings.
Here, you don’t just hear what’s written in books — knowledge is delivered in a way that allows you to implement it immediately in your everyday work. The learning process is interactive, tailored to the context, and dynamic — which makes it not only effective, but also inspiring.

7. Who would you recommend this course to, and why?

I would recommend this course to anyone, regardless of profession or whether they’re directly involved in sales.
Communication, negotiation, and interpersonal relationships are key elements of sales — and we use them every day, often without even realizing it.
Therefore, the knowledge and practical approaches you gain during this course can be easily transferred to real-life situations — whether in the workplace, team leadership, or personal interactions.
It’s more than a professional course — it’s an experience focused on holistic personal and career growth.